This promotion, owned primarily by Jack Brisco and Gerald Brisco and booked by Ole Anderson, was the first NWA territory to gain cable TV access. The promotion started losing significant amounts of money, leading to parent company AOL Time Warner selling the company's assets, trademarks and a selected number of wrestler contracts to the rival WWF for roughly $7 million in 2001.Īlthough World Championship Wrestling was a brand name used by promoter Jim Barnett for his Australian promotion, the first promotion in the United States to use the World Championship Wrestling brand name (though it was never referred to as "WCW") on a wide scale was Georgia Championship Wrestling (although Vincent James McMahon's Capitol Wrestling Corporation did in fact use the name in some house show promotion).
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WCW dominated pro wrestling's television ratings from 1996 to 1998, mainly due to its incredibly popular New World Order (nWo) storyline, but thereafter began to lose heavy ground to WWF, which had significantly recovered due to its new WWF "Attitude" branding. This identification persisted into the 1990s, even as the company signed former WWF stars such as Hulk Hogan and "Macho Man" Randy Savage.
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At the outset of WCW's existence, as well as with the promotions that came before it, the company was strongly identified with the Southern-style of professional wrestling (or rasslin'), which emphasized athletic in-ring competition over the showmanship and cartoonish characters of WWF. Although the name "World Championship Wrestling" had been used as a brand and television show name by various National Wrestling Alliance (NWA)-affiliated promotions (most notably Georgia Championship Wrestling and Jim Crockett Promotions) since 1983, it was not until five years later that an actual NWA-affiliated promotion called World Championship Wrestling appeared on the national scene, under the ownership of Atlanta, Georgia-based media mogul Ted Turner.ĭuring all its time as a separate promotion, WCW was the chief rival of the World Wrestling Federation (WWF), and even the owners of its NWA-affiliated forerunner promotions regarded WWF as their major competitor.
World Championship Wrestling (WCW) was an American professional wrestling promotion which, in its proper form, existed from 1988 to 2001.
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